Understanding how to tap into trends is essential in the quick-service industry, writes QSR's marketing expert Denise Lee Yohn. But the key is to have mainstream appeal while adding your own touch.
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After more than 35 years with the company and two years as president of McDonald's USA, Jan Fields is leaving the fast-food giant. Jeff Stratton, global chief restaurant officer, will take over Fields' role beginning December 1.
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In an effort to cut down on obesity and other diet-related diseases, the United States Healthful Food Council is creating a nutrition certification program for the entire foodservice industry
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