While the idea of selling alcohol was once a remote thought for most concepts, the question for many quick-serve chains now is not whether to serve beer and wine, but when and how, writes resident F&B expert Marc Halperin.
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In the brand’s latest marketing campaign, Bojangles’ recruited 19-year-old country music star Scotty McCreery to draw in fans from across its 10-state, Southeastern market base.
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The new menu, which includes three gluten-free soups and a selection of classic sandwiches made with Udi’s gluten-free rolls, will launch in Erbert & Gerbert’s locations nationwide beginning in early December.
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